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Ananda X. Suddath's avatar

“Indeed, are we each not essentially the sum of what we like, what we don’t like, what we find interesting, what makes us sad, what makes us happy? And are the decisions (likes, saves, views) we make when uninhibited not a near-perfect manifestation of these things?”

I've given this a fair bit of thought, not for the purposes of predicting human behavior so as to maximize engagement for profit, but for the purposes of analyzing what makes an artist's style distinctive, in my search for strategies to help me refine my own. The way you indirectly define identity here is, interestingly, very similar to how I've come to conceptualize style. The two concepts are closely related, of course, as evidenced by the existence of phrases such as (an artist's) “creative identity.” Whether or not we identify as artists is beside the point; indeed, it's uncanny how any red-blooded human's fingerprints end up being all over everything they've ever engaged with in an ”uninhibited” way, from the observable tendencies shot through their preferred creative aesthetic to the quirks of their handwriting to the idiosyncratic trail of digital breadcrumbs they leave behind on social media. People's behavior is unique to them in all of those realms, and in this regard, there's no question that ”we dramatically underestimate the substance of a meme.” (Well put, haha.)

That being said, I've also come to think of social media as being an avatar factory... one that has us making avatars of ourselves, for better or worse. You know the old chestnut, “If something's free, you're the product”? Let's run with that for a moment, since your post's title explicitly does just that. If ”I'm the product,” what kind of product am I?

The answer seems obvious: “I,” as the product, am a large collection of data points sold to advertisers who'll pay untold sums to maximize the time my eyeballs will spend in contact with an ad for their product or service. In other words, the data set that is “me” is one that enables profit, namely, transactions from which I get no kickbacks (aside from the entertainment value I get from shit-posting, and my option to talk to friends while ads float down my feed).

Getting back to objective facts: I am, and you are, a human being, not a data set. So I ask you again: What kind of product are we?

The machine does not, and is not designed to, recognize my humanity, nor can it *understand* my behavior (though it may well exhibit a stunning capacity to predict it, as an extremely fine-tuned algorithm designed to process unimaginable amounts of data). It exists only to document, in excruciating detail, the history of my online existence. Strictly speaking, there's no ghost in the machine capable of understanding identity, only an algorithm finely coded and calibrated to predict behavior. (Understanding involves processes such as perception, interpretation, inference, assumption, and others which necessarily involve human elements that are subjectivity and acts of will, i.e., decision-making.)

Your post's title tells me you've come to view yourself as the people behind social media platforms do, internalizing the notion that someone's identity can be aptly summarized based on what the machine ”makes of you,” and that this is a desirable outcome, since it enables bulletproof conclusions about a person's essential nature.

For your own and humanity's sake, I would suggest you revisit that conclusion.

Hyper-rationality can be valuable. It's also a double-edged sword, and a horribly dehumanizing one at that on the wrong side of the blade.

You'll probably disagree with a few of my points, 02Tenon, but be sure that I really enjoy reading your thoughts, and would love to read new posts more often. Cheers!

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